Vehicle branding in numerous studies has been shown to be the most cost effective form of advertising!
According to a 3M study, a vehicle wrap could generate $130,000 in media value over a 4 year period – significant ROI. In fact, based on this analysis, the signage could pay for itself within the first 2 months!
Did you know a vehicle travelling to and from work each day in one of the major capital cities in Australia will be seen by between 20,000 & 30,000 people per day! Assuming average driving rates a wrapped vehicle will receive over 6,000,000 views a year!.
If the primary goal of your marketing is to build brand awareness and cost effective use of your advertising dollar then there is nothing that comes close to vehicle branding.
As experts in helping companies look great through their vehicle fleet signage, Liberty Signs can help you achieve the most cost effective advertising available on the market.
Compare the following values of CPM on the different ways of advertising business:
| Media | CPM |
|---|---|
| TV – Primetime | $24.76 |
| Newspaper/Magazine | $14.00 |
| Radio | $13.50 |
| TV | $6.92 |
| Bus Shelter | $3.45 |
| Bill Board | $3.11 |
| Online Deipaly | $1.90 |
| Vehicle Branding | $0.13 |