Vehicle branding in numerous studies has been shown to be the most cost effective form of advertising!
Simply invest approximately $2,500 – $3,500 in wrapping or partially wrapping your vehicle and, according to a 3M study this could generate about $130,000 in advertising value over a 4 year period – a significant return on investment. In fact, based on this analysis, the signage should pay for itself within the first 2 months!
Did you know a vehicle travelling to and from work each day in one of the major capital cities in Australia will be seen by between 20,000 & 30,000 people per day! Assuming average driving rates a wrapped vehicle will receive over 6,000,000 views a year!.
If the primary goal of your marketing is to build brand awareness and cost effective use of your advertising dollar then there is nothing that comes close to vehicle branding.
As experts in helping companies look great through their vehicle fleet signage, Liberty Signs can help you achieve the most cost effective advertising available on the market.
Compare the following values of CPM on the different ways of advertising business:
|TV – Primetime||$24.76|
Freedom on Advertising
Our customers have their own designs or with our help choose the designs they like. The most important elements to include are the company logo and contact info. The rest – colours, medium, designs, etc. – are all up to the image desired.
Companies can then direct where the vehicle should drive to get the attention of the right types of customers. They can even keep their valued clients updated on social media where their vehicles will be seen next.
This makes it even more effective than traditional forms of advertising where a company can only hope the right types of customers get a chance to hear, read or see their ads on the radio, newspapers, TV, and other advertising media.
For Small & Large Companies
You may have thought car wrap advertising as appropriate only for large corporations.
The fact is: Car wrap advertising is an excellent platform for marketing businesses of any size, especially small- and medium-sized companies.
The great thing about this form of advertising is that it legitimises small businesses as reliable companies in their
industry because they can get their logo and message out onto the streets where potential customers can see their brand of product or service.
A small business that is smart enough to employ car wrap advertising strategy is seen to be on the same playing field as large corporations because they have the capability to maintain a sophisticated vehicle fleet. Large companies are perceived by people as authoritative in their industries and therefore quickly earn the trust of potential customers.
We have skilled wrap installation experts who are excellent at manipulating our advanced, state-of-the-art printing technology. So you can be sure that our car wrap advertising will always give the best value for your money. So let us show you how cost effective your vehicle branding advertising can be.