The two fastest growing media today are online and Out of Home advertising (source: OAAA). So if your brand does not have an Out of Home advertising presence – you are definitely missing out on customers!
Cost per thousand (CPM) is a marketing term referring to the cost of media reaching 1,000 members of an audience. The M in CPM is the Roman numeral for 1,000.
Cost per thousand (CPM) is important because it compares the cost effectiveness of different media. The media with the lowest CPM is generally the most efficient because it requires less money to reach 1,000 audience members.
This is where vehicle fleet signage (ie. car wraps) is the winner by a long way! Out of Home advertising, comprising Billboards, Transit Shelters, Panels and Transportation Vehicles beats all other media in CPM. However a full or partial car wrap is 10x better than any media including other Out of Home advertising (source OAAA and Peter J Solomon Company). So to reach 1,000 audience members a full or partial car wrap is 10x more cost effective than any media!
And this is what we stand for at Liberty Signs – maximising your branding impact and return on investment (ROI). The great thing is Liberty Signs, as the trusted authority in car wrapping, has case studies to prove this from our experience with our customers.
So not only is car wraps the most cost effective way of reaching your audience but it is also complimentary to other forms of media including online. This is even more powerful given nearly one-third of travellers make purchase decisions in their car (source Arbitron). So vinyl car wraps, in the form of a mobile billboard, is a really creative out of home advertising medium to get your branding message across to a wide audience.
According to 3M – study after study ranks fleet graphics as the most cost-effective and influential advertising media available. Particularly given:
- You can combine short, medium and long-term car wrapping to add a whole new dimension to your marketing strategy;
- Car wraps allow you to change your promotions any time, cost effectively and efficiently, even to target routes with special promotional messages; and
- Car wraps can be installed faster than paint with minimal time off the road.
Surveys have shown that:
- 90+% of responders notice fleet car wraps (source American Trucking Association (ATA))
- An average vehicle with fleet graphics can achieve between 30,000 and 70,000 impressions a day (source Traffic Audit Bureau for Media Management)
- 98% say advertising on fleet creates a positive brand image (source Infront Media)
- 96% of people have travelled in a vehicle in the last 7 days (source Australian Bureau of Statistics)
With digital printing on vinyl you can have any creative out of home advertising message as your wrap and know, based on the car wrapping price, you return on investment will be 1-2 months.
So if you want to stretch your budget further, maximise your branding and get a great ROI – then think Out of Home advertising, car wraps and Liberty Signs.